WHY WE’RE DIFFERENT
A next-generation standard based on the newest research
false
There is no standard and no regulation for prenatal supplements
The FDA has never published a standard for prenatal nutrition, and does not regulate this category. We were shocked too!
So we partnered with Dr. Adams to design a cutting edge standard. Dr. James Adams distilled the insights from 350+ of the newest studies to establish evidence-based recommendations for the optimal level of each vitamin and mineral.
And we found out that most prenatals come up short. Dr. Adams evaluated 188 prenatals on the market, and found that the average prenatal has 44% of the NHF’s recommendation, and none meet the standard.
Our formulation is the first ever truly comprehensive. Tailored vitamins + minerals for every step of your journey - from planning to pregnancy through recovery.
BASED ON OVER 350 RESEARCH STUDIES
Optimized Nutritional Support by Trimester
Vitamin D supports bone growth and healthy immune function. Supplementing with vitamin D during pregnancy promotes healthy development. It’s also been shown to enhance mental and psychomotor performance in infants*
Choline aids in the production of key components of cell membranes and neurotransmitters involved in muscle control, memory, cognition, and cardiovascular regulation. Choline is also important for optimal baby brain development.
Calcium is a building block for baby’s bones, nerves, and muscles. Levels of total calcium and bone density decline throughout pregnancy, so calcium supplementation is an important source of support*! Calcium also works synergistically with Vitamin D to increase absorption.
Folic acid is a synthetic form of folate and 40% of American women have the MTHFR gene mutation which inhibits their body's ability to metabolize and absorb it. Our Prenatal uses the bioactive form of folate, 5-methyl-tetrahydrofolate (5-MTHF) at 100% of the Daily Value recommended for pregnancy.
It’s estimated that 50% of women enter pregnancy iron deficient. Iron plays a critical role in transporting oxygen to baby’s brain via red blood cells during pregnancy, the brain being the highest oxygen-consuming organ in the body.
Magnesium is a key player in a variety of development processes including cell signaling, energy production, and synthesis of nucleic acids and proteins. Overall, U.S. women have average magnesium intake that is 22% less than the RDA.
FSA + HSA Eligible
What's in my pack?
* *These statements have not been evaluated by the FDA. This product is not intended to diagnose, treat, cure, or prevent any disease.